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Margin Calculator

Calculate profit margin, markup, and profit per unit from cost and selling price, or find the selling price for a target percentage.

About Margin Calculator

Margin and markup both express profit as a percentage, but on different bases. Margin = (price − cost) ÷ price × 100; markup = (price − cost) ÷ cost × 100. To reach a target margin, price = cost ÷ (1 − margin ÷ 100); to reach a target markup, price = cost × (1 + markup ÷ 100). The calculator shows both for the same target. A margin of 100% or more is impossible, so no price is shown for it.

Also known as: Markup Calculator, Margin vs Markup Calculator.

How to use Margin Calculator

  1. Fill in "Cost", "Selling price" and "Target (%) to find the selling price".
  2. The result appears below and updates as you type.
  3. Copy the result with the copy button, or download it as a file where that is offered.

Questions about Margin Calculator

What is the difference between margin and markup?

Margin is profit as a share of the selling price, markup is profit as a share of cost. An item that costs 60 and sells for 100 has a 40% margin and a 66.67% markup.

How do I convert markup to margin?

Margin = markup ÷ (1 + markup), with both as decimals. A 50% markup is 0.5 ÷ 1.5 = 33.3% margin. In reverse, markup = margin ÷ (1 − margin).

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